Let’s call it like it is: Instagram has become the new digital storefront. In the age of COVID, nailing your Instagram strategy and leveraging the platform for online sales is crucial. With the release of Instagram “Shops,” Collections and Guides, customers are still using IG for inspiration, but are increasingly placing actual transactions with their favorite brands and stores. This discussion will explore best practices for building community and expanding your customer base on Instagram, as well as how to take advantage of Instagram’s new e-commerce and brand marketing features.